Career Step Launches New Brand to Better Meet Needs of Students, Partners, and Clients
Career Step has released its new logo and brand message, developed through months of careful analysis and target audience research. The new brand includes a number of variations to serve each of Career Step’s distinct sales channels: direct students, academic institutions, and corporate clients.
“Our new brand is an important milestone for Career Step,” said CEO Steve Tober. “Though our school started with only one program, we have grown significantly over the past 20 years. We now offer a variety of career education options in addition to working with colleges and universities nationwide as well as corporate clients that use our training to educate their employees. This diversification of our products and services, as well as the changing needs of our students and graduates, resulted in our new brand, better reflecting the energy and innovation we bring to the education industry.”
Career Step’s new logo and brand message are based on months of target audience research. Before beginning the redesign process, the school conducted extensive audience research with the help of RED, an agency focused on research and design built to understand and speak to the emotion behind customers’ decisions. A number of surveys provided insight into what prospective customers were looking for, and this information was the foundation for the new logo design and brand message focus.
“Higher education in the U.S. is an industry in the midst of dramatic change. Career Step is leading this change with our online delivery, affordable prices, and career-focused programs, but our old brand didn’t reflect that innovation,” said Ryan Ewer, Career Step Vice President of Enrollments and Marketing. “Our research with RED helped us pinpoint what our logo and brand should highlight to best represent our mission of improving lives and business results through education.”
The new Career Step logo and brand look and feel were released this week across its various web properties. Visit www.careerstep.com to see the new branding and to learn more about the school’s career-focused education in healthcare, administration, and technology.
About Career Step
Career Step, an online institution providing career-focused education and corporate training, has trained over 85,000 students, has more than 150 partnerships with colleges and universities nationwide, and provides training for several of the most respected healthcare employers in the nation. Career Step is committed to helping students and corporate employees alike gain the skills they need to be successful in the workplace, improving lives and business results through education. The institution’s training programs are currently focused in healthcare, administration and technology, and more information can be found at www.careerstep.com or 1-800-246-7836.