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Style Guide

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CareerStep Brand Assets

FOR INTERNAL USE ONLY. Please do not share this link with anyone outside our organization. Questions? Send an email to marketing@carruslearn.com.

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Style Guide

Please read through our style guide and familiarize yourself with the guidelines and tools you’ll need to communicate our identity correctly and effectively.

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Logos

Please refer to the style guide for how to correctly use the CareerStep logo.

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logo vertical
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Typography

Sofia Pro is our primary typeface. When Sofia Pro is not available, our substitute font is Arial.

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This font requires a license. To request, please send an email to marketing@carruslearn.com

Color Palette

Main Colors

STEP TEAL #1A9C97

RGB: 26/156/151

CMYK: 79/18/45/1

PANTONE: 2461 C

BLUE #1D3C6F

RGB: 29/60/111

CMYK: 100/85/30/16

PANTONE: 3597 C

PINK/ACTION #C72A74

RGB: 199/42/116

CMYK: 19/97/27/1

PANTONE: 2452 C

Secondary Colors

NAVY #1C203E

RGB: 26/32/62

CMYK: 93/87/45/52

PANTONE: 533 C

GREEN #BCC15B

RGB: 186/194/83

CMYK: 31/12/84/0

PANTONE: 4234 C

ORANGE #F7941D

RGB: 247/148/29

CMYK: 0/49/99/0

PANTONE: 715 C

Accent Colors

GRAY #999999

RGB: 153/153/153

CMYK: 43/35/35/1

PANTONE: 422 C

LIGHT GRAY #E8E8EB

RGB: 232/232/235

CMYK: 7/6/4/0

PANTONE: 633 C

White #FFFFFF

Photography

We have a growing library of stock photography that represents our programs and courses, as well as e-learning, military, and healthcare in general. We have organized these in categorized folders you can access in the .zip file attached below.

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*Job market and salary data from the Bureau of Labor Statistics, U.S. Department of Labor. Retrieved from https://www.bls.gov/ooh/ [02/21]

†Completion estimates based on Learners studying 10 hours each week, or 2 hours per work day. Clinical hours are not included.